When the pandemic hit, the life-saving delivery of stem cells couldn’t stop – though it became more complicated, dangerous, and costly. Vulnerable people were even more at risk.
As Anthony Nolan's in-house Senior Designer, I played a key role in developing accessible and clear illustrations to create visuals for our quickly-launched Coronavirus Emergency Appeal campaign. The campaign aimed to raise awareness and funds for this critical life-saving work.
In a saturated news environment, I crafted fast, impactful visuals for motion ads, emails and landing pages – designed to cut through the noise. This became one of our most successful campaigns, driving significant website traffic, raising awareness of our active life-saving efforts, and securing vital funds to support our services.
When the pandemic started, stem cells had to keep moving to save lives
Quickly produced some animations to call attention to our crisis