Design and production of Anthony Nolan's impact – a flagship publication distributed to donors – showing accountability and transparency of their impact, policy decision-makers – to keep engaged to support systematic change, and potential new donors – raising awareness and demonstrating proof of the charity's effectiveness.
The content was designed in collaboration with the in-house copywriter, navigating the reader through each section of the report with a strong section divider page.
Storytelling at the centre of the report – the digital version included hyperlinks to video stories. The infographics designed to increase visibility and clarity of complex data.
