As In-house Senior Creative at the British Red Cross, I led flagship publications such as the Activity Report.
The Activity Report showcases the British Red Cross' work over the past 7 years. It was produced to be presented at the International Red Cross Conference for over 1,000 delegates and international policy decision-makers. The hardback booklet has a remove-able usb card containing the report in various digital versions, including a rich-media interactive and accessible PDF.
The Report was the first digital publication to contain video. The client feedback was very positive, it was the only publication no one left behind at the conference.
The Report was the first digital publication to contain video. The client feedback was very positive, it was the only publication no one left behind at the conference.
Hardback cover, duplex uncoated stock, 300gsm. Inside cover reveals the glued-in booklet and the detach-able usb card.
Inside spread showing hyperlinks and short 'did you know' facts
Inside spread shows flexibilty of layout.