This thought-leadership report played a pivotal role in establishing the recruitment start-up's presence in the industry.
I led the creative to promote the report through impactful, well-designed paid ads and high-converting landing pages. The visuals and messaging were strategically crafted to engage potential customers across global markets, featuring valuable insights that were continuously tested and refined throughout the campaign.
The campaign drove significant growth in awareness and traffic, measured through brand tracking tools, ad engagement, landing page conversions, and increased demo sign-ups reported by the sales team.
