The creation of a big brand idea for a charity is always an exciting and pivotal moment – an opportunity to make a lasting impact, amplify awareness, and collaborate with diverse teams and partners.
For the 'Without You There is No Cure' campaign, the agency Drum was tasked with delivering the core messaging, and worked closely with the marketing team to bring it to life through an integrated approach.
As in-house Senior Designer at Anthony Nolan, I played a key role in shaping the creative direction and designing collateral materials that resonated with the campaign's mission. From on-brand graphics for videos to launch event materials like posters, emails, and landing pages – every piece was crafted to support the campaign’s powerful message and drive engagement.
The campaign launched on Valentine's Day, with the main brand film telling a powerful story about finding a match. What starts as a romantic tale takes a significant and poignant turn, revealing that it isn’t about love, but about a life-saving donor match – a reminder of how life-changing a true match can be.
Landing page with the film-style advert - which launched in cinemas
Poster promoting cinema tickets where the film-ad would be played. It featured a a woman waiting for someone. You're led to believe it's a love-match. But finally you discover she's waiting to meet her life-saving donor.
A real life story of someone who was given a second chance at life by a stem cell transplant.