Christmas campaign aligns with the brand messaging 'without you'.
Using colour and icons with video to evoke emotions – the darker look evokes the sad truth of facing a special day without a loved one, moving to touches of green and finally to silver for messaging of hope thanks to Anthony Nolan's supporters and the Christmas Carols celebrations.
The campaign included storytelling with films edited to suit short and longer content on different social media channels, website and pad ads.
The Christmas Carols phase of the campaign included email comms, landing page, service booklet, In Memory stars to hang on the Christmas Tree and welcome banners.
The Christmas Carols phase of the campaign included email comms, landing page, service booklet, In Memory stars to hang on the Christmas Tree and welcome banners.
