Launching a patient appeal is a powerful way to stand with families during one of the most difficult times of their lives—when they’re told the only way to save their loved one’s life is by finding a stem cell or bone marrow donor. The appeal's information may be complex, but its purpose is clear: to increase the chances of finding a matching donor.
Anthony Nolan's Patient Support team offers continuous support, keeping patients and families at the heart of everything they do.
In designing the appeal materials, I created a flexible, recognisable set of templates that bring the patient’s story to life. These visuals – spanning social media ads, print materials, posters, landing pages, press kits, and banners – are tailored to engage and motivate action.
The aim is simple yet powerful: to drive sign-ups to Anthony Nolan’s stem cell register, ultimately giving patients a better chance of finding a match and surviving.
